Early Milk Matters is a comprehensive online course for expectant mamas.
Whether you're a first time mama, second or even third, this step-by-step training gives you all the tools and support you need to meet your breastfeeding goals and prevent common breastfeeding problems!
We've helped over a thousand mamas worldwide feel confident and empowered on their breastfeeding journey....a few simple tricks can go a long way! We'd be honored to guide you there too 💕.
What is
Early Milk Matters?
Ready TO TAKE BREASTFEEDING into your own hands
Feeling anxious and overwhelmed when it comes to breastfeeding?
What if I don't make enough milk? Did you know low milk supply is the #1 issue women discontinue breastfeeding. We will teach you techniques to maximize your milk supply.
How do I hand express and collect colostrum prenatally? It can be quite overwhelming when you don't know the technique or how and why to start hand expressing. We got you with step by step details!
What if it's too painful? It's amazing how many problems can be prevented with a little positioning guidance before delivery! The majority of problems I see can be solved with proper positioning and attachment!
How do I know my baby is getting enough? Learn how to track your baby's weight and output to make sure they're full and happy.
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I've heard it a million times, people say...
As a second time mom who had faced struggles with milk production in the past I met with Shelly prior to my scheduled c-section. Shelly recommended a haakaa colostrum collector and showed me how to self express which was by far the best technique to express colostrum. My son is now a week old and my milk production isn't a worry at all!
— Bonnie m
"If I hadn't known how to self express with my hands things would have looked a lot different"
After having my daughter, my world flipped upside down. As a new mom, there is not much that can prepare you for just how wild of a ride motherhood can be. This new, beautiful baby, this new love of your life is perfect in every way, but is my baby getting enough milk?? Will my breasts stay this engorged? Are they latching correctly? I had so many questions!
I've been there, too— through the ups and downs with breastfeeding a new baby.
You should be spending time connecting with your new baby, getting much needed rest and recovery in between feeds...not Googling for answers at midnight
AND guess what...
Early Milk Matters
Protect your breastfeeding journey
Let's embark on this journey together, ensuring you and your baby thrive from the very start! Early Milk Matters is a tiny but mighty, 45 minute roadmap to protect your breastfeeding journey. Step into the world of feeling confident with feeding your baby in the first hours, weeks, and months, to come.
Achieving proper attachment will help your baby more efficiently transfer milk, help prevent nipple pain, and it will be much more comfortable for you and your baby.
I reveal the best techniques for hand expression, beginning right after delivery, which can be incredibly helpful- in fact game changing! I'll teach you exactly how to hand express to maximize your production
Here's What You'll Learn
Attachment
Breastmilk Production
A stands for attachment
B stands for Breastmilk production
Recognizing too late that you are not making enough milk, or your baby is not getting enough can be very stressful and challenging for new moms. I'll teach you a rule that's easy to remember regarding the markers you want to hit, to ensure your baby is getting enough milk.
Calories
c stands for Calories
LET'S BREAK it DOWN
reviews here!
colostrum collecting?
It sounds fancy, but it’s actually rather simple. It means learning how to use your hands to express milk from your breasts before delivery.
Prenatal Colostrum Harvesting
It is recommended for low-risk pregnancies to start practicing hand expression and colostrum harvesting around 37 weeks. Always ask your healthcare provider for approval.
around 37 weeks
I will break down the technique, because it can be a bit tricky at the beginning. But I promise it won’t take long until you get the hang of it!
How to do it
What's the buzz around
"I had NO CLUE that hand expressing milk in those first few hours postpartum could be so helpful to creating a strong milk supply. With my second baby, I never struggled with low milk supply like I did with my first."
Real results:
- Aarani
"I would 100% recommend learning from Shelly during your third trimester to prep for postpartum needs (as that was my experience)!"
Real results:
- Amber N.
"Breastfeeding for a year was a very important goal for me with my first son and Shelly helped me accomplish it- no way I could have done it without her!"
Real results:
- Jade W
Hear it from Breastfeeding Expert & Pediatrician
Dr. Jane Morton
Don't wait till after delivery to learn these skills
So let's get started!
"I would highly recommend Shelly, especially before the baby comes!"
I met with Shelly before my baby was born and felt so much more confident about breastfeeding in the final days of my pregnancy. I'm so grateful for Shelly's support!
Brianna says...
Yes, It Really Works
"She's so knowledgeable and thorough in her breastfeeding support"
and any mama will feel so nurtured by her loving care!
What Kelsey K has to say...
"She provided me tips, tricks, and most important of all peace of mind."
I feel much more prepared for when baby comes than I did before. She was happy to answer all of my questions and I love that she was approachable, kind, and warm. I also love that she gave me just the right amount of information without overloading it!
rachel h loves it...
I'm a mom of two from southern California with a mission to help moms meet their breastfeeding goals, while avoiding common mistakes. It can be a struggle to find answers online and the amount of information is overwhelming. I'm here to guide you on what actually works.
I'm Shelly Jacobs, an IBCLC, who's here to support your breastfeeding journey.
But it wasn't always this way.
My passion was sparked when I experienced complications with breastfeeding my daughter, and struggled with postpartum depression and anxiety
After that experience knew I wanted to help new moms during this vulnerable and transformative time.
In the past couple of years, I've helped thousands of expectant and new moms conquer their breastfeeding experience.
yes, you TOO!
Those who have chosen formula feeding exclusively and are not seeking information on breastfeeding
Those looking for medical advice or diagnosis for breastfeeding-related health issues, which should be addressed by a healthcare professional
Individuals not involved in the care of a breastfeeding mother or infant, such as those without a direct role in the breastfeeding journey.
Pregnant women preparing for their breastfeeding journey
New moms in the early stages of breastfeeding looking to establish a strong foundation
Women breastfeeding for the first time who need guidance and confidence
Partners or family members who want to understand breastfeeding techniques to provide support
This is for you if:
It's probably not for you if...
Moms who faced challenges with breastfeeding in the past and want to improve their experience this time around
Moms with specific medical conditions that contraindicate breastfeeding should seek personalized advice from healthcare providers
Try my program for 14 days. Get your money back if it didn’t serve you.
I want you to love it. And trust me, I get it. Even the smallest of investments can sometimes cause your tummy to swirl. To take away all of that risk, I'm giving you a 14-day satisfaction guarantee.
So if you jump in on this amazing course today you are 100% covered by our 14-day money back guarantee. All you have to do between the day you purchase and the next 13 days is email us and let us know (in good faith!) that the program wasn't a good fit for you.
money back
guarantee
100%
When does the course start?
As soon as you purchase the course, you'll be emailed with access!
Frequently Asked Questions
Is this course just for prenatal moms?
No, "Early Milk Matters" is designed for both prenatal and moms in the first month, as well as their supportive partners. Whether you're expecting, just starting your breastfeeding journey, or looking to improve your breastfeeding experience, this course offers valuable insights and techniques to help you succeed.
Will this course help me with X diagnosis/condition?
This course is not intended to diagnose any medical conditions. "Early Milk Matters" focuses on providing essential breastfeeding techniques and support. For any medical concerns or conditions, it's important to consult with a healthcare professional or a lactation consultant for personalized advice and diagnosis.
How long do I get access for the course?
The course is all self-led! You'll have ongoing access for the lifetime of the course. You can watch the videos and go through the material at your own pace! Watch however slowly or quickly or as many times as you want!
Do I need any supplies/tech for the course?
You won't need any special tech or supplies. All you need is an internet connection to access the course materials. A notebook for taking notes can be helpful. This course also comes with downloadable pdfs and my recommendations on a few products that may also be helpful but are not required.
How is this different from other breastfeeding courses?
I have yet to come across a breastfeeding course that focuses on preventing common problems by emphasizing milk removal in the early hours and days after delivery. I also teach you how to start collecting colostrum prenatally! As of now, most breastfeeding classes are not teaching this method and I have yet to hear of many moms getting this support in the hospital. This technique can prevent so many issues and you will feel so much more confident before delivery! I see everyday how much it benefits moms!
