Dance Parties.

Deep convos.

Keeping it Weird.

Authentic People.


I’m Shelly Jacobs, and I am an Internationally board-certified Lactation Consultant. I love supporting new mothers through their transition into motherhood. It fills my heart in so many ways and I am grateful to have found my life’s mission! My passion was sparked when I experienced complications with breastfeeding my daughter, and struggled with postpartum depression and anxiety. I came out of the experience with the hope and intention to help other mothers. I now look at that time as a blessing, because it led me here.  After the breakdown, comes a break through! 

My mother in law, Dr. Jane Morton, an internationally recognized expert in the field of human lactation, has dedicated her life’s work to helping mothers breastfeed. We began to collaborate, creating pathways for expectant and new mothers to protect their own breastfeeding experience and reduce the risk of complications, by focusing attention on the first hours after birth. Our educational website is shared around the world to help new mothers.


I earned my BA from the University of Wisconsin Madison, where I was also born and raised. I began my professional career in Chicago, where I started a successful business in the fashion industry, eventually moving to Los Angeles to work as a visual merchandiser. I went on to receive my lactation certification from UCSD, and clinical training under Jane Morton, MD. 

I live in Southern California with my husband and two children, a 7 year old daughter and 3 year old son. They keep life full and magical! I am sometimes in disbelief that I found such a fulfilling path where I get to connect with and help mamas everyday. Grateful is an understatement!

Nothing fills my heart more than helping mothers during the 4th Trimester.  Feeding babies can look different for every family, so we come up with a plan that works for the entire family, whether that's breastfeeding, bottle feeding, or a combination of both.  I want to help you get to your goals, mom guilt free, so you can enjoy this fleeting stage.

I love working with expecting mamas!  Breastfeeding can go much smoother when you know the basics.  I will teach you tips and tricks to set you up for success!

I find that teaching mother's hand expression prenatally can prevent common problems and is a super helpful technique to use in the hours after delivery.

Learn Prenatally

Postpartum Care


NO mother should ask the question...
Got Milk?

We Believe



We Believe



We Believe